About Us

PrecisionTrak/M Street is the leading provider of radio, television and cable information to media planning and buying decision makers at advertising agencies, media specialists, and vendors to media operations. Our business is dedicated to tracking all the television, radio and cable statistics required by advertisers, agencies and vendors empowering them to make informed decisions about stations, systems and interconnects, as well as ownership, historical and technical information. With over 250 years of combined experience in media data gathering, the PrecisionTrak/M Street Research Team provides clients with the most robust and up-to-date information in the industry. Our research team is in-house at PrecisionTrak/M Street and based in the U.S.

PrecisionTrak, used as the primary source by the largest advertising agencies and media buying and planning specialists, is a Web-based media information application with an interactive viewing and drill-down interface with comprehensive downloading capabilities for television, cable and radio. Features include: Stations, owners, reps, networks, formats with contacts, technical and historical information, daily FCC ownership and call letter changes, consolidation reports, format analyses and more. Instant custom report generation to Excel allows users to view all of the data in any configuration desired. Licenses are also available for access to the M Street data via other planning and buying media software programs such as MediaOcean, Strata and Act 1 Systems.

Drew Simpson
Managing Director
PrecisionTrak/M Street Corporation